Vegan American bake shop ovgo BAKER opens spring pop-up "BAKER's Market" [2021.02.25]

Obgo Baker produces and sells vegan and vegan gluten-free cookies that are not only American, filling, and delicious, but also made with domestic and organic ingredients.
This will be the second Laforet Harajuku POP UP SHOP following the "Holiday Cookie Party" held in December 2020.
In addition to the popular standard flavors that were well received last time, spring-only flavors and items from the new series [Myrtle], which uses plant-based superfoods as ingredients, will also be released in advance.
We will also be running a fun giveaway campaign using the official Instagram AR filter, which will let you feel like our original character, ovco. We look forward to welcoming you with a diverse lineup and a full range of events, with the theme of "A spring market that is kind to the environment and our future."

About BAKER's Market products <br>In addition to the popular standard flavors, we also offer flavors such as Earl Grey Chocolate, Strawberry Shortcake, and Red Velvet Crinkle, which were very popular for Valentine's Day.
The spring-only flavors include new floral-themed spring flavors such as rose, violet, and lavender.
In addition, items using plant-based superfoods such as hemp protein, amaranth, and soy pulp powder from the new high-protein, low-sugar series Myrtle will be available for presale. Take this opportunity to try Myrtle products that will make you feel positive in both mind and body. (*The official launch is scheduled for this fall or later.)
In addition, new colors have been added to the original design foldable eco cup stojo. We have a variety of colors that are perfect for spring.
As we approach the warmer season, we will be suggesting fun and exciting ways to spend spring, based on the theme of "making food choices that are kind to yourself, your surroundings, and your future."
Why not join us in welcoming the new season in a friendly spirit?

ovgo BAKER Original Stojo (1,998 yen including tax)

Various oatmeal cookies (from 345 yen including tax) *Can also be enjoyed as a granola for breakfast.

Original cookies (from 302 yen including tax)

Instagram AR filter giveaway campaign where you can feel like Ovco-chan <br>We have launched an Instagram AR filter on our official Instagram page that lets you transform into our original character, Ovco-chan. The filter comes with ears and whiskers, and when you move your mouth, your teeth pop out, making it feel just like Ovco-chan. During the POP UP period, customers who post an Instagram story using the filter will receive a free cookie in-store! Have fun using the filter at home, or at the photo spots we have prepared in-store.
The filter can be obtained from the following URL or QR code.
https://www.instagram.com/ar/2241022902696817/

Laforet Harajuku POP UP SHOP "BAKER's Market" Event Summary
Location:
ovgo BAKER, 2F Laforet Harajuku, 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001
Event period:
2021.3.6(Sat) – 4.4(Sun) 11:00-20:00

About ovgo <br>ovgo Inc. "Oganic, Vegan, Glutenfree as Options" was founded in 2020 with the motto of "Let's Be Friendly - being kind and friendly to ourselves, the environment around us, and our future." We aim to realize "a sustainable environmental society full of diversity where the various thoughts of individuals are respected", and will propose new sustainable food cultures and lifestyles through vegan, upcycling, local and urban farming.

ovgo BAKER's American vegan cookies <br>Ovgo Baker's cookies are made using rice oil, soy milk, and nut milk, and contain no animal ingredients. They use domestic and organic ingredients as much as possible, and make their sweets using methods that have minimal impact on the environment from importing and production. They offer a wide variety of cookies, from soft American cookies to crunchy oatmeal cookies, and from simple chocolate chips to spice flavors. They also aim to encourage people to incorporate veganism into their lifestyle through breakfast, snacks, and other familiar things at affordable prices. These cookies can be enjoyed by anyone, from vegans and vegetarians to people who like American snacks, people with egg or dairy allergies, and from the young to the elderly.
Currently, the product is available for direct purchase at the Aoyama Farmers Market, online at BASE, at the Valley Park Stand in MIYASHITA PARK, and at DEAN&DELUCA Hiroo store.
In December 2020, the limited-time event "Holiday Cookie Party" was held at Laforet Harajuku. In the same month, on the 4th floor of Shibuya Crumble Square, they collaborated with a limited-time pop-up store of the lifestyle brand [city shed], directed by model Mori Hikari. They sold about 11 types of cookies, including a special flavor exclusive to Mori Hikari.
We will continue to hold events and campaigns in various forms from time to time in order to convey Obgo Baker's thoughts to as many customers as possible.

February 25, 2021