The new series "Obugo Smile Cookies," made without 28 specific raw materials*1, will go on sale from August 3rd!

※1 This product does not contain any of the 8 specified allergens (shrimp, crab, walnuts, wheat, buckwheat, egg, milk, and peanuts) or any of the 20 items considered equivalent to specified allergens (almonds, abalone, squid, salmon roe, orange, cashews, kiwi fruit, beef, sesame, salmon, mackerel, soybeans, chicken, banana, pork, matsutake mushroom, peach, yam, apple, gelatin). However, it is manufactured on the same equipment as wheat, soybeans, almonds, walnuts, sesame, bananas, apples, and oranges. 

 　Since its founding, ovgo has offered plant-based baked goods without eggs, butter, or dairy products, with the hope that by using organic and locally sourced ingredients whenever possible, it can help reduce environmental impact and encourage people to consider social issues.

　This background has led our cookies to receive praise from a wider range of customers than we had anticipated during development, including not only those interested in environmental issues and healthcare, but also those who cannot eat certain ingredients for religious reasons, people with food allergies, and their families. This has shown us that simply changing a few ingredients can create something that more people can enjoy.

　The new "ovgo Smile Cookies" series, launching on August 3, is our latest challenge in making cookies without any of the 8 specified allergens or 20 items considered equivalent to specified allergens. Until now, we have made cookies using wheat flour and soy-based ingredients such as soy milk as a substitute for cow's milk, but by using sorghum, which has been gaining attention as a gluten-free, allergy-friendly ingredient in recent years, we are now able to offer cookies that more people can enjoy.

　The three flavors are coconut, cocoa, and maple & pumpkin. Like previous ovgo Baker cookies, it took over a year of development to create an unbelievably delicious product without eggs or butter. These cookies are also made in a mini size of approximately 40 g, so that even children can finish one by themselves. They feature a biscuit-like texture that is a little different from conventional cookies.

　In addition, we were able to set the price of these cookies at an affordable ¥260 per piece. Through "ovgo Smile Cookies," we hope that people can more easily incorporate plant-based options into their daily lives with delicious, fun, and smiling moments.

 

 

🍪 ovgo Smile Cookies Overview

 

・Coconut: ¥180 per piece (tax included)

 

・Cocoa: ¥180 per piece (tax included)

 

・Maple & Pumpkin: ¥180 per piece (tax included)

 

 

 

💬 A Message from the Development Team

 

　The reason we decided to develop this new series without any of the 28 specified allergens and other items was the feedback we received from customers when interacting with them as staff: "I have allergies, but I can enjoy ovgo Baker's cookies."Hearing this feedback so often, we strongly felt that we wanted to further spread the joy of being able to eat delicious food, so we began prototyping cookies made with sorghum.

　Currently, because we have only one production line, we are not yet able to fully address allergen cross-contamination. However, in the future, we hope to separate the production lines for this product and other gluten-free products so that we can offer cookies that people with allergies can enjoy with peace of mind.

 

 

🤳 [New Series Launch] Instagram Post Campaign

 

To celebrate the launch of the "ovgo Smile Cookies" series, we will be holding an Instagram post campaign for about one month, from Thursday, August 3 to Thursday, August 31.

Everyone who participates will receive a coupon to use in our online store!

Please take this opportunity to enjoy ovgo Smile Cookies and ovgo Baker's cookies.

 

▽ How to Participate

・Follow the official ovgo Baker Instagram account (@ovgo_official)

・Post a photo of "ovgo Smile Cookies" on your feed, tagging #ovgoSmileCookies and @ovgo_official　

 

※We cannot check the content of posts or contact you via DM if your account is set to private, soplease set your account to "Public" when participating.