Power up with HI (NY) for your dream of New York! Announced a new brand logo under the joint word "Doing Good Tastes so GOOD"

夢のニューヨーク進出に向け、HI(NY)と共にパワーアップ! 合言葉「Doing Good Tastes So Good」のもと、新ブランドロゴを発表

OVGO Co., Ltd. (located in Kugayama, Suginami-ku, 5-29-18 Forre Fujimigaoka 101, representative Yuki Mizozabuchi) celebrated its 2nd anniversary in May 2022 and renewed the brand logo.。 In the renewal of the logo, the brand DNA is also verbalized."Doing good tastes so good (so delicious to do something good!)"In addition, we provide Vegan's gentle American cookies that meet the diverse preferences of food, create a place where we can work happily while respecting the differences between everyone, and accumulate a little kindness on a daily basis, so that it is the environment and social problems. Aim for solution.

The new brand logo and brand DNA are looking forward to the expansion of New York, which is the goal since its foundation.NY -based creative Agency Hi (NY)At the same time, I created an idea with each member.


  • New logo

Produces the exciting energy and playfulness of the OVGO brand. Inspired by an American retro comic style, the logo made in a hand -painted nostalgic expresses a friendly and lively personality. Because of the good compatibility with the entire logo style, uppercase characters were used only for the acronym "B" instead of the whole B.A.K.E.R. In addition, because uppercase letters are intimidating, I think that combining it with a rounded lowercase can emphasize the friendliness of OVGO.
The transition to a new brand logo will be performed sequentially from July.

  • Brand Vision

OVGO B.A.K.E.R aims for the environment, animals, and all the people,
Providing a kind of food options that are easy for the future.
It aimed to be happy for everyone, such as vegan, vegetarian, allergies, and religious reasons, people with a variety of foods, people in various backgrounds, and everyone who can share anybody, and are friendly to the earth and animals. It is to provide delicious and fun food.

  • Brand Promise

・ We provide what we want to eat and what we want to eat.
・ We provide plant -based products so that everyone with various restrictions can eat.
The ingredients use only those that do not exploit animals.
・ Use organic ingredients as much as possible.
・ Take the necessary actions to minimize the environmental impact.
・ Regardless of the attribute, we respect individual differences, find values, and create an environment where all employees can fully demonstrate their abilities.

  • From OVGO Representative Mizobuchi Co., Ltd.

In the summer of 2019, I am grateful every day since I started making cookies that I want to keep eating with two elementary school classmates.

The environment and social issues we face are not something that can be solved immediately.
That's why we are working on what we need, even if it's not perfect from the beginning, so that we can continue for a long time.
With the members who can meet through cookies and the members who always support me, I would be glad if we could increase the effect on the environment and society through our efforts and increase our happy feelings.

Graduated from Keio University, Faculty of Law. After joining the company in 2016 as a new graduate of Mitsui & Co., Ltd.
Engaged in the U.S. -of -US contract work and negotiations in the Legal Affairs Department.
After working at DEAN & DELUCA, he founded OVGO in 2020.

  • From Hi (NY)

When I first met the founding members, including Mr. Mizobuchi, I was struck by their vitality, passionate thoughts, and the astronomical power. If people like them become the next generation roll model, the future of Japan is bright! I even thought.
While the company size of OVGO B.A.K.E.R is growing rapidly, the new staff and the brand DNA to convey the new staff as a common awareness and convey it to society correctly and consistently. Was created. The process was fun, delicious, and very meaningful.
The charm of OVGO B.A.K.E.R is that it has a strong sense of social responsibility and is serious, but has a loose and relaxingness that is not impressive. I was particularly particular about the expression of this coexistence.
I hope that this will be loved by more people's cookies on OVGO B.A.K.E.R.

Graduated from SCHOOL OF VISUAL ARTS Graphic Design Department in New York. After MTV and The Seventh Art, Hi (NY) was established in 2008. In 2016, a Japanese branch will be opened in Kyoto. The main job includes Coca -Cola's new product branding and package design, and the United Nations exhibition design. Participated in an exhibition at HIGH MUSEUM in Atlanta and Collet in Paris. He has authored "What I want to communicate with New York art directors to Japanese business leaders." Many of the ONE SHOW, GRAPHIS, GD USA and others.

  • About OVGO B.A.K.E.R

An American Vegan Bake Shop that sells baked confectionery such as cookies and banana breads, including the motto of the environment and our future and everyone can eat it.
The origin of the company name is the acronym "Organic, Vegan, Gluten-Free as Options". With the spread of various food options, everyone wants to be happy.
Started online sales in May 2020. At present, there are three stores in Nihonbashi (Kodenmacho), Karuizawa and Harajuku, and Popup is regularly held all over the country.

We also sell online limited flavors and original goods!

There is also an original menu for each store. Please come and visit us.

Address: Nihonbashi Kodenmacho, Chuo-ku, Tokyo 10-8 1F
Business hours: 11: 00-20: 00


Address: 17-8 Nakagaruizawa, Karuizawa-cho, Kitasaku-gun, Nagano
Business hours: 11: 00-20: 00

Address: Laforet Harajuku 2F (1-11-6 Jingumae, Shibuya-ku, Tokyo)
Business hours: 11: 00-20: 00

Popup is being held at Fukuoka PARCO 8th floor Yutelier until 8/2 (Tue).
Popups are scheduled for all over the country, so please check the latest information on the official Instagram.🍪


The official LINE online store and the latest information on each store,
We are sending off great information! Please register your friends 🫶

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